Umbrella Question: An umbrella/ research question is the fundamental core of a research project. It focuses the study, determines the methodology, and guides all stages of inquiry, analysis, and reporting.
Research Matrix: A research matrix is a tool to help organize the information in research in a coherent fashion.
Secondary Research:
Primary Research:
Research Process, User Insights and What Ifs
ZAG: Marty Neumeir uses a 17 step system as a guide to create a brand that creates value for an unserved tribe. Through these 17 checkpoints, we could can see how well developed and differentiated the concept could be.
VISUAL BRAND IDENTITY
FINAL CONCEPT: ‘Dating Data’ - A toolkit to foster healthy relationships between the users of Big Data and Thick Data.
Dating Data - A rhyme, worth your time! ( Feel free to sing as you read)
Navigating the toolkit
CONCLUSION
